theories of identity and the analysis of face

helen spencer-oatey

"I propose that in cognitive terms, face and identity are similar in that both relate to the notion of 'self'-image..., and both comprise multiple self-aspects or attributes. However, face is only associated with attributes that are affectively sensitive to the claimant. It is associated with positively evaluated attributes that the claimant wants others to acknowledge..., and with negatively evaluated attributes that the claimant wants others NOT to ascribe to him/her."

A Hungarian student called Spencer-Oatey a kind old lady, hurting her face. She didn't want to be considered old.

A British businessman gave a welcome speech but didn't allow the Chinese to make a return speech, insulting them.

At a meeting, each British person introduced himself. Then it was the Chinese's turn. They spoke together, then allowed the delegation leader to introduce all of them. The interpreter interrupted and insisted they follow the British lead. "...the Chinese visitors were not used to introducing themselves and were expecting the delegation leader both to handle all the introductions and to give a return speech. Their acceptance of business meeting conventions, as well as their belief in hierarchical differentiation (cf. Pan 2000) significantly influenced how they interpreted and reacted to the British chairman's behavior."


"...important insights into why people experience certain ocurrences as face threatening can be gained by considering their underlying conceptions of sociality rights--obligations. Such considerations may also help us anticipate people's face sensitivities and thereby help us to manage them more effectively."